Fractional Lifecycle Marketing & Ecommerce

Step outside the pilot seat.
We'll take the controls.

You're personally flying every part of your marketing stack. The parts that are hard, risky, or time-consuming — email & SMS lifecycle, platform migrations, Amazon Vendor Central, DTC growth, and AI-powered automation — get handled, so you can focus on the business, not the console.

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Services

Independent, hands-on help across the systems that keep marketing running — brought in as a project, a sprint, or an ongoing fractional partner.

📧

Lifecycle & Email/SMS Marketing

Strategy and hands-on execution for welcome series, abandoned cart/booking recovery, loyalty programs, and campaign calendars that actually drive revenue.

🤖

AI-Powered Marketing Automation

Wiring AI into the day-to-day and putting the busywork on autopilot — automated reporting, faster template production, and workflows that turn hours of manual work into minutes.

📈

E-commerce & Growth Ops

Amazon marketplace strategy, affiliate programs, segmentation, and the testing culture that turns data into decisions.

🔀

ESP & Platform Migrations

Moving your email/SMS platform without breaking revenue. Zero-downtime migrations, rebuilt from the ground up — templates, journeys, and subscriber data intact.

Why it's safe to escape the cockpit

13+ yrs

Flying lifecycle & e-commerce marketing for consumer brands

Zero-downtime ESP migrations — stuck the landing every time

100+

Email templates hand-coded and shipped to production

24/7

AI-driven workflows keep production running around the clock

Track record

Built and run marketing systems for airline, outdoor, and consumer brands.

✓Led a complete ESP migration for a growing U.S. airline, rebuilding templates, automated journeys, and subscriber infrastructure with zero disruption to sends.
✓Architected an SMS channel from the ground up — short code, compliance flows, and welcome series — for launch readiness.
✓Directed e-commerce and marketing for multiple multi-million-dollar consumer brands with full P&L accountability.
✓Migrated ESPs across four different platforms (Bronto, Klaviyo, Attentive, Postscript, Cordial, Iterable) without dropping a send.
✓Launched and scaled Amazon Vendor Central programs to multi-million-dollar annual revenue.
✓Grew Outdoors and Emergency Preparedness category revenue by millions at a major online retailer through strategic vendor partnerships and digital merchandising.

Tools & platforms

Hands-on experience across the systems that run modern marketing and e-commerce.

ESP & SMS

Iterable Klaviyo Cordial Bronto Postscript Attentive

Marketplace & Retail

Amazon Vendor Central Amazon Seller Central Amazon Marketing Services Walmart RetailLink

Analytics, CDP & AI

Google Analytics Looker Studio Power BI Snowflake Lexer Claude ChatGPT Copilot Perplexity

Platforms & Dev

Shopify Magento WordPress BigCommerce Figma HTML Handlebars SQL

Andy Nichols

Founder — PilotEscape

Lifecycle marketing leader with 13+ years of experience building and scaling email, SMS, and e-commerce programs across aviation, outdoor, emergency preparedness, and consumer brands. Scrappy, resourceful, and entrepreneurial by nature — known for solving big business problems and driving millions in revenue along the way.

View full profile on LinkedIn →

Step outside the pilot seat.We'll take the controls.